According to an independent audit, “infoUSA appears to be the strongest
competitor based on the high volume of information it contains and the sufficiently
high accuracy of its data.”
infoUSA’s consumer database is the largest, most comprehensive dataset in
the industry, containing detailed demographic and psychographic (lifestyle)
information for over 204 million consumers and nearly 95% of US households.
Updated monthly through hundreds of external sources, such as White
Pages, postal records, voter registrations, deed records, census statistics,
public records and proprietary information, infoUSA’s database encompasses
the most complete source of insightful consumer data available.
Database elements include:
- Name
- Address
- City, State
- Zip (+4)
- Phone Number
- Age
- Income
- Home Ownership
- Home Value
- Length of Residence
- Marital Status
- Occupation
- Ethnicity
- Religion
- Hobbies
- Number of Credit Cards
- Mail Order Responder
- Mortgage Information
- Households with Children
- And much more!
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